SoSerious is a new brand of Yo-Yos with Alfredo Mascali at the helm. Alfredo, recognized player and person within the 'scene' has joined with a couple of colleagues to found 'SoSerious' and has started making the most extravagant Yo-Yos with people who had spent years dreaming about making Yo-Yos that no other brand has dared to make before, so it’s all you can expect from a Yo-Yo. SoSerious is perfection, performance, excellence and passion. SoSerious is made by very demanding people. I hope that gradually we will be surprised with new models.